You don’t have a closing problem.
You have a marketing problem that shows up on sales calls. By the time someone is arguing with you about price, the decision was already made upstream, before they ever spoke to you.
For businesses already doing $50k a month or more. We run a small number of accounts at a time, and if you're not one of them we'll say so on the call.
An objection is a late signal.
Most operators try to fix the last ten minutes of the call. A new script, drilled rebuttals, a longer follow-up sequence. The close rate moves a little, then settles back.
It settles back because the objection was not made on the call. It was made when the offer promised something the market was not looking for, when the targeting brought in someone who could not sign, when the promise stayed vague enough that price was the only thing left to compare.
By the time you hear “I need to think about it”, you are arguing with a decision made before you ever spoke.
Fixing the call is slow and expensive. Fixing what comes before it is neither.
- “It's too expensive.”
- The offer never named what it replaces, so there was nothing to weigh the price against.
- “I need to think about it.”
- The promise was too vague to accept or refuse. Nothing was actually on the table.
- “Let me talk to my partner.”
- Targeting brought in someone who doesn't own the outcome.
- “Now isn't the right time.”
- The offer read as an improvement, not an answer to something already urgent.
We run the acquisition system. Not a piece of it.
Four stages, in this order. Skipping one is how people end up scaling something broken.
- 01
Fix the marketing
The offer, the ads and everything someone sees before they book. Most of the damage happens here, and it is the cheapest place to repair. Nothing downstream is worth touching while the wrong people keep arriving.
- 02
Shorten the sales cycle
Every call feeds back. What got asked, what stalled, what closed, all of it goes into the pre-call assets. The objection gets answered before the call starts, so less of the argument happens live and the calls get shorter.
- 03
Find the real bottleneck
Most of what you could improve is not worth improving. We isolate the few changes that show up in booked calls, show rate or close rate, and work only on those. The rest waits.
- 04
Pull the lever
Once it reliably pays for itself, we stop tuning and start scaling. More spend, more closers, more capacity, fast. We scout and coach the closers we place, so adding people does not dilute the calls. This is the one stage where adding force is the right answer, and it is why the first three come first.
We are not a lead-gen vendor and we are not a course. We embed as the operator and we carry the consequences of whether the system produces.
This works for a narrow set of people.
It fits if
- You are doing at least $50k a month, with a clear path to $80k+.
- Your product already works, and you can point at clients who got results.
- You are still booking and closing yourself, and you know that is the ceiling.
- You make content, or you are ready to start. The ads run off it, and it is the one part we cannot do for you.
- You want an operator inside the business, not a report about it.
It doesn’t fit if
- You are pre-offer. There is nothing to systematise yet, and we would be guessing with your money.
- You want leads in a spreadsheet. We do not sell that.
- You are choosing on price. We will not be the cheapest.
Getting started
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The call
Forty-five minutes on Zoom. We map where your acquisition breaks, and you keep that map whether or not we work together.
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Diagnostic
We go through your numbers, your recorded sales calls and your current offer. You get back the one thing we would change first and what we expect it to do.
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We start at stage one
We start at the top of the four stages and work down. You always know which stage we are in and what it is waiting on. You go back to making content.
What it costs
A fixed monthly fee plus a performance component. Never a percentage of the revenue you already had before we arrived.
The fee covers the build and the running of it. The performance side means we lose money if this does not work, which is why we hold a small number of accounts at a time and turn down more than we take.
You get the number on the call, once we know what the work actually is. Quoting it here would be guessing.
Who you're dealing with
Fraser Bracey
Twelve years closing high-ticket deals, commission only the whole way. Four offers. Three printed money. One nearly convinced me I couldn’t sell, with the same scripts and the same me.
On the badly marketed one I closed around five percent. On the best of them, fifty-five. It took me most of those twelve years to see that the difference was never the calls. It was whether the marketing had answered the objection before anyone booked. Levr exists to close that gap on purpose.
$3.3m closed in seven months at an eCommerce coaching company, with a best month over half a million in cash collected. Top of a two-hundred-seat sales floor three months running before that.
What we believe
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Leverage beats effort. You feel it the month one change to the offer does more than thirty extra calls did.
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The sales call is the last place to fix a sales problem. You notice it when calls get shorter, because most of the argument already happened before you joined.
Questions
How is this different from hiring an agency?
An agency sells you a deliverable and reports on it. We take over the function and carry exposure to the outcome. An agency asks what you want built. We tell you what is broken, then go and operate it.
Do you guarantee results?
No, and be careful with anyone who does in this category. What we do instead is take a performance position, so we lose money if it doesn't work.
How long before it works?
The build comes first, and the ads need enough spend behind them to give a real read. You get an honest timeline on the call rather than a number designed to sound good here.
Do we have to change our offer?
Usually, yes, at least in how it's framed. That's normally where the break is. If your offer is genuinely already right, we'll tell you and the work gets cheaper.
What do you need from me?
Content, access to your numbers and recorded calls, decisions when we ask for them, and the capacity to deliver what arrives. Content is the real one. The ads run off your voice, so that part stays yours.
Who actually takes the calls?
Closers we scout, coach and place. They sit on our side of the line, so if one is not performing that is our problem to solve rather than another hiring cycle for you.
Do you work with competitors in my niche?
No. One account per niche at a time, which is part of why the roster stays small.
What if it doesn't work?
We'll tell you before you do, and we'd rather end it than keep billing a system that isn't producing. The contract has a real exit, not a twelve-month lock.
Apply to work with us.
We keep a small roster and we will not run two competing offers in the same market, so seats are limited by design. We put our own money into your ads alongside yours, which is why this is an application and not a booking. Forty-five minutes: we map where your acquisition breaks and tell you what we would do about it, and you keep that map whether or not we work together. Every month you spend fixing the call instead of the marketing is another month of ad spend landing on the wrong people.